Who We Are

Our Story


April 27, 2011 was a day nobody in this area will ever forget. Tornadoes ripped across our great state and took precious lives and ripped apart everything familiar. Since then, our area has grown together and brought out the best in all of us.


Originally intended to be a one-year celebration of recovery from that horrific day, Rock the South has continued to expand to become a massive celebration of this area and what it has to offer. Since the first event in 2012, Rock the South has given away nearly a million dollars to multiple community partners including Cullman City Parks and Recreation, The Link of Cullman County, Cullman Caring for Kids, Curts Closet, Alabama Veterans and many others.


Every major country music star from Luke Bryan, Sam Hunt, Dierks Bentley, Florida-Georgia Line, Alan Jackson, Thomas Rhett and Eric Church have graced the Rock the South stage.


Even though Billboard rates Rock the South as the 6th Best Country Music Festival in the United States, Rock the South will always be a festival about two things- giving back to the community we love and celebrating the Southern Culture we all know and love.

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Our Team



Shane Quick

Born and raised in Cullman, AL, Shane Quick’s vision brought Rock the South to life. With a vision to expose others to his home of Cullman, Shane worked with The City of Cullman to bring Rock the South to life for now eleven years. Twenty years ago, Shane promoted his first concert in Birmingham, AL. Thousands of shows later and an average of 180,000 miles flown per year, Quick continues to travel the globe promoting live events. However, Cullman is still home.

Nathan Baugh

Nine Years ago, Nathan moved to Nashville with his Tahoe and a U-Haul Trailer. With only a dream of being successful in music and knowing only one person, Nathan’s team at 46 Entertainment produce over 150 events across the globe. In 2016, he started 46 Logistics, an entertainment transportation company with 30+ tractor-trailers transporting artists, tours, and production gear around the country. With his background in logistical execution, Nathan and his team oversee all facets of Rock the South.

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