April 27, 2011 was a day nobody in this area will ever forget. Tornadoes ripped across our great state and took precious lives and ripped apart everything familiar. Since then, our area has grown together and brought out the best in all of us.
Originally intended to be a one-year celebration of recovery from that horrific day, Rock the South has continued to expand to become a massive celebration of this area and what it has to offer. Since the first event in 2012, Rock the South has given over $500,000 to multiple community partners including Cullman City Parks and Recreation, The Link of Cullman County, Cullman Caring for Kids and many more.
Every major country music star from Luke Bryan, Sam Hunt, Dierks Bentley, Florida-Georgia Line, Alan Jackson and Thomas Rhett have graced the Rock the South stage.
Even though Billboard rates Rock the South as the 6th Best Country Music Festival in the United States, Rock the South will always be a festival about two things- giving back to the community we love and celebrating the Southern Culture we all know and love.
Born and raised in Cullman, AL, Shane Quick’s vision brought Rock the South to life. With a vision to expose others to his home of Cullman, Shane worked with The City of Cullman to bring Rock the South to life for now five years. Ten years ago, Shane promoted his first concert in Huntsville, AL. 5,500 shows later and an average of 180,000 miles flown per year, Quick continues to travel the globe promoting Christian and Country music. However, Cullman is still home.